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When your running status updates to Nike + account, friends can comment and click an "applause" button, so that when you in the running will be able to hear music the applause of friends, and in the final sprintspecial sound for you to help out. With runners continue to upload your own running route, Nike also mastered the database of the best running routes in major cities.
Nike + data + circle "to create the atmosphere of a race for the whole community, to encourage people into the movement. Then there developed some fun games to encourage users to complete a certain amount of exercise a day. Then there are lot of Nike + users also ran some interesting patterns on the map, in order to increase the fun of running.
"Nike This strategic choice is very correct. Currently, social applications market segments, such as: social + recruitment, social + e-commerce, social + interest, share movement data means sharing privacy, Nike + open social applications another market segment. "Chen Min, the author said.
Obviously, Nike + most valuable part of the user data that it collects to Nike, however, does not demonstrate to the outside world the commercial appeal of the large data.
The industry have speculated that Nike may in the future will be along the popular jogging route advertising company completely in these areas for the runners store clothing and other services, and also an opportunity to sell drinks and other motor function peripheral products. HuangXiangYan the author said: "Nike is not yet commercialized consider just want to give full play to the community to increase the sport fun."
